The only cultural assessment tool that is adapted to fit Asian culture.

Cupid is one of the few internationally authorized methods with the ability to both quantify cultural tendency as well as bridge the gap between cultural differences and misunderstandings. Cupid is able to effectively enable individuals or organizations to quantify and analyze their cultural advantage. Additionally, it can predict and assist in the solution of organizational and individual miscommunication, as well as deal with cooperation conflict. The basis of this tool is the “modern corporate culture theory”, which helps individual or group test candidates to quantify and deeply analyze their cultural tendency. It helps to pinpoint the likely tipping point in the communication so as to help the individual or organization bridge the gaps in miscommunication and cooperation conflict caused by cultural differences.

 

 

Based on New Leader’s research, Asian people, especially Chinese, have very different cultural orientation towards “task” vs. "people”. Cupid Model is the only culture Model in the world that reflects these differences.

Why does great talent combined with the right potential and competency still produce unsatisfactory results in your company?

Cultural misalignment is the hidden problem!

Background

Cupid first began in 2004 when a development research team consisting of global leading cross-culture study experts, clinical psychologists, as well as communication and management consultants teamed up to create an assessment that integrated both potential and talent with cultural factors. Today Cupid is used in over 30 countries and is available in both Chinese and English. The assessment offers an online test of 115 questions, and is easily completed within 35 minutes.

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